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Branding it like Beckham: how Jude Bellingham is future-proofing his fame
The Guardian 10 hours ago · 13 Nov 2026

Branding it like Beckham: how Jude Bellingham is future-proofing his fame

From Calvin Klein to British Vogue, the Real Madrid man is leading the way when it comes to football’s foray into fashion. But is he playing it safe?This Sunday, Jude Bellingham will line up with his England teammates for a match against Spain. But the footballer has been hitting the headlines wa…

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